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We're an event management company based in Dubai, delivering corporate conferences, government forums, exhibitions, product launches, and large-scale sporting and public events across the UAE and Saudi Arabia. Since founding in 2011, we've worked with clients ranging from Gucci and Cartier to the UAE Federal Tax Authority and Abu Dhabi Investment Office — treating every brief, big or small, as a chance to design something memorable.

We operate primarily across the UAE and Saudi Arabia, with delivered events in Dubai, Abu Dhabi, Ajman, Ras Al Khaimah, Riyadh, Jeddah, Dammam, and AlUla. Our home base is Dubai, and our deep understanding of the GCC market shapes how we plan every event, from permits and vendors to cultural nuance.

We manage six core categories: corporate event management, exhibition stand design, forum and conference management, sports event management, product launch and brand activation and experiences, and event technology and AI solutions. Whether it's a government summit for 500+ delegates or a boutique product launch for VVIP clients, our team runs the full scope end-to-end.

We were founded in 2011, giving us over a decade of hands-on experience in the GCC events industry. In that time we've delivered projects for governments, global luxury brands, and civil society organizations — a track record that shapes how we plan for scale, risk, and cultural context today.

We've worked with global brands including Gucci, Cartier, Qualcomm, BMW, Mercedes-Benz, Wynn, Sephora, Petronas, and Roger Dubuis, alongside government and public-sector entities like the UAE Federal Tax Authority, the Abu Dhabi Investment Office (ADIO), and the Ministry of Climate Change and Environment (MOCCAE), Saudi’s Ministry of Sport, and the Dubai Sports Council. Each relationship has pushed us to adapt our craft to a different kind of story.

Yes — public-sector work is a significant part of what we do. We've delivered national gatherings for over 800 staff for the Federal Tax Authority, run the ADIO pavilion at Make it in the Emirates 2026, and managed the UCI Urban Cycling World Championships in Riyadh as a full turnkey operation, covering everything from crowd management to accreditation.

Yes. We've delivered full-scope sports event management for events including the UCI Urban Cycling World Championships in Riyadh, the Saudi Cup press conferences, the AlUla Tour, and multiple editions of the Dubai/UAE Tour cycling races. Our sports scope typically covers venue build,opening / closing ceremonies, logistics, accreditation, F&B, security, VVIP experiences and on-site activations.

Our exhibition service covers concept design, fabrication, AV infrastructure, Content creation, immersive actions, on-ground execution as well as project management for exhibition stands and pavilions. Recent examples include the Abu Dhabi Investment Office's double-decker pavilion at Make it in the Emirates 2026 and an immersive exhibition booth for the National Agriculture Center — both built from concept through to final visitor experience.

Cost depends heavily on scale, venue, and scope — a press conference and a 500-guest government summit sit at very different budgets. We typically start with a discovery conversation about your goals and guest count before scoping cost, so the fairest next step is to reach out directly for a tailored estimate rather than rely on a generic range.

The fastest way is to contact our team directly through the contact section of this site with a short brief — event type, rough dates, and guest count are the most useful starting details. From there we'll set up a call to talk through scope and next steps.